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Are you determined to start a crowdfunding campaign? awesome! But how do you know which crowdfunding platform is right for you?
Crowdfunding is the process of raising funds online, through social media. Crowdfunding is referred to as “the financing of a project by the crowd, a group of people, without even considering taking funds from professional institutions such as finance houses, banks or venture capitalists (Mitra, D. 2012). That is, it is a way of increasing the number of people (investors) from where funds can be raised aside the traditional way of raising funds. Crowdfunding is the best combination of crowdsourcing (i.e. attempt to raise finance from the crowd) and microfinancing (i.e. contributing small amounts without collateral) which entails bringing people of various background together for the main purpose of aiding.