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Are you determined to start a crowdfunding campaign? awesome! But how do you know which crowdfunding platform is right for you?
Fund-raising is a means of seeking financial assistance from individuals and organizations so as to raise the needed funds to fulfil the mission of a non-profit organization. Fund-raising is the most important way that charity organizations use to attract new donors and build relationships that will provide the needed support. This can only be achieved by looking at the different ideas that can be used in raising funds and building foundational support.
Crowdfunding is the process of raising funds online, through social media. Crowdfunding is referred to as “the financing of a project by the crowd, a group of people, without even considering taking funds from professional institutions such as finance houses, banks or venture capitalists (Mitra, D. 2012). That is, it is a way of increasing the number of people (investors) from where funds can be raised aside the traditional way of raising funds. Crowdfunding is the best combination of crowdsourcing (i.e. attempt to raise finance from the crowd) and microfinancing (i.e. contributing small amounts without collateral) which entails bringing people of various background together for the main purpose of aiding.