3 things you need to know about subscription fundraising
What is subscription fundraising
Subscription fundraising is a kind of fundraising for the masses, but unlike one-off fundraising, subscription fundraising is a “long-term and stable project”, mostly intangible content feedback, and each project is usually subdivided into different feedbacks. According to different feedback content, the feedback product sets different options, and the user obtains the corresponding feedback through the regular paid subscription.
Why do you need to subscribe to fundraising?
Let creators focus on content
When it comes to creators, most people will naturally think of the hot jobs that have started in recent years;
Youtuber or bloggers who are used to writing content articles in Medium and their own websites, but when they are simple When the income of creation is not enough to support the needs of life, the creator must rely on other forms to earn income, for example, through a full-time, case-taking or very common “business match” as a source of income, and these will be compressed into the creation. Space, and freedom of creation.
Give you a reason to subscribe to the content project
In order to jump out of such restraint and free creation, creators must rely on the content of creation to realize the influence of third parties (advertising, manufacturers, etc.) and the source of money, and get better content from the right people. Naturally, the fans are directly responsible for the fans, and the fans also fulfill the obligation of the users to pay. The two sides provide resources and grow each other.
Common subscription fundraising platforms
The earliest content subscription platform was Patreon from the United States in 2013. He is a creative publishing platform that brings together creators in various fields, including photography, music, art, communication, writing, games, educational knowledge, etc. Creators can decide each item. The works are free or paid for browsing, and different sponsorship amounts and feedback schemes are set. The sponsors can choose the scheme, obtain the browsing rights, or set the monthly maximum sponsorship amount, that is, the sponsorship limit is stopped.
Formerly known as Hero0; the original fund-raising platform of the entity feedback type, but after continuous thinking and positioning by the team, finally decided to transform into a content subscription platform, with a new look Pressplay officially launched in 2016, the first creator in Asia The mainstream content on the “content subscription platform” platform is biased towards knowledge and self-improvement projects. The classic content subscription project has “A drop of English: determined to make more people happy to learn English” “啾啾 shoes – help your brain Open the plug! ”
In the beginning, it belonged to the general crowdfunding platform, but the founder recognized that the one-off form of mass fundraising was not suitable for content creators who did not have physical output. The entity feedback did not allow the creator to return to the content itself. In 2017, the type of subscription fundraising was added.
The most well-known part of the subscription-based project is the “subscription-based keyboard revolution that makes the social issues simple and easy to understand.”
In this era, good content is even more commendable. Although the way to subscribe to content does not allow everyone to see your creation, the visibility is not as high as the open-looking work, but the mechanism is relatively like a sieve, filtering out Fans who really like and are willing to support you make this creation a healthy cycle, and through paid subscriptions, creators can more quickly understand the market and fan preferences, constantly adjust the content and move towards a more creative creative path.