Before Crowdfunding, 5 things you should prepare
Clarify the key points of Crowdfunding
In fact, it is to use the resources of the online world, netizens to raise funds to achieve the purpose, is also equivalent to the public theme, has excellent themes and content, and is more likely to let everyone pay, so the preparation of the people in the early stage of Crowdfunding is the key, the following share five Point is something that should be prepared before the crowd raises funds. This article will focus on the donation Crowdfunding preparation.
Crowdfunding theme planning
First of all, we must decide which kind of fundraising to be carried out, and it will also affect the direction of follow-up preparation. The purpose of the theme planning is to clarify why the fundraising is done and for whom, the more specific the theme plan is written, the higher the credibility. It can also make people more aware of the meaning of participating in sponsorship.
In the donation fundraising, for the Airfunding fundraising platform, there are several types of projects: Medical, disaster, family, community, immigration, education, art, business, study abroad, tourism
Estimate all the expenses that need to be funded in advance. You can make a form and a chart to explain to the sponsor how to use this amount. What are your goals and how to achieve it, because the sponsor always wants his or her efforts to be properly used, and the more transparent and transparent the writing, the more People understand the project you want to carry out and increase your willingness to sponsor.
For example, the project on the Red Turtle fundraising platform “2019 to build a dream – cycling around the island” will be clearly listed in a tabular format, making it clear at a glance.
Crowdfunding time planning
In general, the time to raise funds to the public is about one to two months.
However, before the fund-raising, it will take about one month’s preparation time, which can be roughly divided into three stages. The first stage is the planning content, and it is also the stage that takes the most time to think about it.
It will set the theme and goal of the project. The second stage is the production of materials and the submission of the project. After the project is put on the shelves, it needs to be promoted to enhance the visibility of the fundraising project.
Emergency Crowdfunding plan
However, if it is a temporary situation, such as a disaster or urgent medical incident, usually can not have sufficient conditions to prepare, and need to get assistance as soon as possible, then you can give priority to the following two points
1. Clearly state the reasons for Crowdfunding
In an emergency, we don’t ask for a complete project. We only want to clearly communicate the difficulties. We suggest that the current situation and needs should be clearly stated as much as possible. For example, the consequences and consequences, the difficulties I am facing now, if there is a fund, how to improve the problem.
2. The rapid dissemination of Crowdfunding project information
Because the project is more urgent, it needs to be quickly exposed in a short period of time to get more sponsorship. You can use the power of everyone. In Airfunding, in addition to fund sponsorship, the project can also provide help through sharing. The so-called money is powerful and powerful. So, you can add a call to action on the project homepage, so that more people are willing to help spread this matter.
Crowdfunding material production
The fundraising page can use different forms of expressions such as copywriting, pictures and videos to convey the content of the project, but the title and copy are all necessary items.
1. An attractive title that conveys the purpose of Crowdfunding
The title must be able to clearly convey the purpose and attract clicks, which can be oriented towards the value brought by the project:
For example, in one of the Red Turtle platforms, the title of “Rescue Children from Violence and Re-Standing on the Stage of Life” is to open a new life for children. The title with results can directly make the public feel the value of participating in sponsorship.
2. The story of the Crowdfunding copy
Donations and public-type projects focus on the ideas and values behind the project, so it is important to say a good story. A good story can be recognized, resonated, and acted. And the pictures and texts are more capable of multiplying, and several photos are more specific and realistic than the imaginary pictures.
If it is an emergency type of project, you can use words to strengthen your strength. If you want to create a sense of urgency, add words such as “emergency call” and “emergency rescue”. Need to emphasize the seriousness of the situation, you can add quantitative figures, such as “disease 5 days”, “typhoon caused 16 houses collapsed, 52 people are homeless”, etc., so that people can better understand the situation.
Crowdfunding promotion plan
After the preliminary preparation has been completed, after the project is launched, you can make good use of the power of the social platform to post the fundraising information to the personal community page.
You can also find the community or platform related to the topic, because usually in these places. The crowds are interested in or resonate with this topic, so they may have a higher sense of identity and willingness to sponsor, helping you reach your goals more quickly.
In addition to the information on the “2019 Hand-in-Hill-Bicycle Round-the-Road” project mentioned above, in addition to publishing information to public interest-related organizations, it is also possible to try to put on bicycle lovers such as “cycling around the island” and “cheer club”.
The platforms that will gather together, because they have the characteristics of riding a bicycle together, and hope that more people can understand the fun of this sport, and those who can fulfill the dream of cycling around the island are more likely to help.
The above is what you should prepare before crowdfunding. From the fundraising theme to setting goals, the tasks are divided into timetables, and the materials, pictures and other materials are prepared, and they are promoted as much as possible after going online. Projects to maximize goals.
If you happen to want to raise funds for the crowd, confirm the five items in the list and make the preparations in the previous period more perfect!
There are more Crowdfunding cases here for your reference: To raise funds for your mother’s return to China through the Airfunding fundraising platform.
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